A British report made public recently shows a clear need for concern over Internet security issues in the UK, while another report seems to give credibility to the bloggers shouting ‘timber’ in the debate – digital publishing versus dead wood.
The first is a UK government-backed survey that found 12 percent of adult Internet users fell victim to some kind of online fraud during 2006. “The survey found 52 percent of the UK’s 29 million adult Internet users bank online, 32 percent pay utility bills online and an amazing 23 percent buy groceries online (What?!). UK online retail sales totalled Â£13.5 billion in the first half of 2006, according to Neilsen/Netratings”. The average loss reported by the 2441 respondents was Â£875
The second report by The Internet Advertising Bureau and PricewaterhouseCoopers says spending on Internet advertising in the UK has shot up 41.2% during 2006 taking it to Â£2.01bn overtaking newspaper ads for the very first time. Spending on national newspaper ads did grow but a little like tree growth, it was so small as to be difficult to notice – 0.2%.